Because of the way the PressDope equipped us to execute a PR strategy, Wearwell has been covered in Fashionista, Fast Company and by influential bloggers in the 6 days since our launch. This kind of visibility definitely wouldn't have been possible without our membership. That's for darn sure.
One of the big mysteries in the business world, for me, is how to grab that gold ring and get THE placement in the right communication outlet. I love PR people for their skills, but they are hard to afford. As usual, Lorraine gets it “just right” with an affordable, interactive, community that moves with these fast paced times. Spirit of 608 and now PressDope have been my little secret, and now you know it too.
"I got more out of using PressDope than I did in three months working with a high-end PR agency that cost over $12,000 dollars. You can tell when a product is made by someone who knows the industry inside and out. And Lorraine's expert knowledge as a journalist, as well as a PR professional, is apparent as soon as you get started. As an entrepreneur, you know you need to build relationships with the media and leverage press coverage to market your business. PressDope was the cure to my decision paralysis, procrastination and fear of rejection -- and it empowered me to get the media coverage I knew my business deserved."
Reach a media expert for direct answers to PR questions and custom feedback on brand media strategy, pitches and messaging. See what other FEST brands are asking, get inspired, create an action plan and get the word out faster. Plus, our real world approach prizes consistent, highly-targeted outreach over unrealistic promises or pointless email blasts to hundreds of journalists for meaningful, long-term growth.
Turn your expertise and unique voice into original content that builds your brand, attracts media and strengthens your network. Along with support and expert guidance for brand PR and media outreach, PressDope is also there for founders building personal brands that positively impact their core business through thought pieces, speaking opportunities and community involvement.
Tap into PR support and media training made with FEST brands in mind. You’ll work with an expert focused exclusively on helping independent and startup brands navigate today’s fashion media landscape. We understand the nuances of the publications you’re trying to reach and the customers you want to meet. Plus, our fashion-specific pitch templates, media contacts and campaign recommendations save you valuable time.
Who we’re for:
Independent fashion brands and startups working with lean teams, lean budgets, hustle and lots of heart to get more press and earned media coverage.
How we do it:
Instead of taking over your PR strategy and owning your media relationships, we give you everything you need to bring your PR and media outreach in-house.
Your brand stays in control, you get more media exposure and our monthly pricing stays intentionally low.
Ask questions and receive direct answers from a fashion media expert trained to help you reach the right audiences for your current business goals. High Gear plans include content editing for emails, pitches and more.
Stay on top of your media strategy with our recommended daily tasks - each designed to grow your media presence in 20 minutes a day or less. Google Calendar integration syncs with your existing calendar.
Develop and implement PR outreach with our resource library of industry-specific pitch templates, training and swipe files created especially with socially-responsible fashion and lifestyle brands in mind.
Our one-on-one sessions are there when you need extra help: media strategy deep dives for planning and executing your next campaign, training a team member to finally bring your brand’s PR in-house or honing your brand message.
Get small batches of fashion media contacts curated for your brand. PressDope pairs expert industry knowledge with your current business goals to deliver the right media contacts for right now.
Don't have the time to draft custom pitches for your next media moment? Our Custom Pitch Packages give you a professional campaign plan and written pitch with customizations for each media target.
We’re focused on helping socially-responsible brands thrive and shifting the status quo. That’s where you come in.
LBS OF TEXTILES PER PERSON THROWN AWAY EACH YEAR
ITEMS IN THE AVERAGE CLOSET
THE PERCENT SHE ACTUALLY WEARS
GALLONS OF WATER NEEDED TO MAKE THE AVERAGE PAIR OF JEANS