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10 Must-Reads for DIY PR and Media Relations

If you’re approaching PR with a do-it-yourself strategy, you owe it to yourself and the brand you’re building to keep up on what media pros, seasoned founders and industry insiders have to say on the subject. Sure, you’re a busy founder with very little time on your hands. But without time for professional development, you’re putting yourself and your company at a disadvantage.

Here’s what we recommend to PressDope members who are working to create solid PR and media strategies within their businesses:

Get used to carving out time, even if it’s 20 minutes one day this week to read one thing that will educate you, help sharpen your skills and make you better at outreach in the future.

To help, we’re sharing 10 solid must-reads we recommend:

How to Contact Hard to Reach People via Foundr

How to Get the Media Hooked On Your Company via Entrepreneur

Forget “Best” or “Sincerely,” This Email Closing Gets the Most Replies via Boomerang

What if a Celebrity is Wearing My Brand? via SpearIP

The Best PR Advice You’ve Never Heard from Facebook’s Head of Tech Communications

30 Tips for Getting Press for your Kickstarter Crowdfunding Campaign via Fundbeam

PR Professional’s Guide to Measuring ROI via TrendKite

The Unexpected Value of PR for Startups via Greylock

Five Low-Cost PR-Boosting Tips For New Startups via Forbes

How to get more mileage out of your PR wins via Medium

Are you a PressDope member? If so, visit the Knowledge Base from your dashboard for PressDope’s regularly updated recommended reading list of 75+ books, articles and podcast episodes for FEST founders aiming to amplify their brands.  

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