FEST is the intersection of fashion, entrepreneurship, sustainability + tech. It’s also the future of a better fashion industry.
PressDope by Spirit of 608 is led by longtime journalist-turned-media entrepreneur Lorraine Sanders and a small, international team that’s passionate about FEST and the future.
After launching the Spirit of 608 in 2015 and quickly growing an audience reaching thousands each month through a flagship podcast and social media platforms focused on women building businesses at the forefront of fashion, entrepreneurship, sustainability + tech (we call it FEST, and we believe it’s the future of a better fashion industry), those of us at Spirit of 608 knew more was needed: more media support for FEST brands, more collaboration among them and more consumer eyeballs on them.
We love helping founders and female entrepreneurs with the inspiring stories and killer advice that we share on the podcast each week, but we also wanted to amplify FEST brands in a new way, one that takes what we do best and puts it to use for socially-responsible fashion and lifestyle brands.
With nearly two decades of media expertise and a deep understanding of what it takes to build and attract passionate audiences, we understand how to navigate today’s media landscape. But here’s how we’re really different: we don’t think getting the word out about a badass FEST brand should be hindered by expensive monthly retainer fees and agencies that own your media relationships and take them back when you’re done paying.
Instead, we’ve built PressDope by Spirit of 608 as an affordable, interactive, community-driven alternative. Our done with you, not for you approach gives you access to the media support and guidance you need to get more press coverage and connect with a network of likeminded FEST brands for strategic partnerships at a monthly cost that’s less than most PR consultants’ hourly rate.