As a former small business owner in fashion retail, I wish I had spent more time developing and fine-tuning my marketing strategy. Many small business owners and brands have similar dilemmas: Where do you start and how do you implement that strategy consistently, effectively and in a way that's cost-efficient? Where do you find the time?
So you're ready to plan your next PR campaign?
Taking daily action to push your media strategy forward is hands-down the most important piece of any DIY PR and media relations strategy, but a handful of times every year, most brands also need to connect with members of the media through campaigns designed to spread the word about their most important news.
How often should I follow up?
When that question popped up five times in one week from FEST founders in the Spirit of 608 beta group that took place long before we launched PressDope, it was abundantly clear how big of a sticking point that one single question - just six little words - had become in the PR and media outreach efforts of the brands we were working with at the time.