PressDope Minisode: When Telling Less of Your Story Makes for More Effective Media Outreach
If there’s one thing that’s classically entrepreneurial, it’s the idea of more. More ideas, more custo Read More
10 Must-Reads for DIY PR and Media Relations
If you're approaching PR with a do-it-yourself strategy, you owe it to yourself and the brand you're building to keep up on what media pros, seasoned founders and industry insiders have to say on the subject. Sure, you're a busy founder with very little time on your hands. But without time for professional development, you're putting yourself and your company at a disadvantage. Read More
The Often-Overlooked, Ridiculously Obvious Way to Find a Journalist’s Email Address
Have you ever found *exactly* the right journalist or influencer - someone you're dying to tell about your brand - but you can't for the life of you find a reliable email address to use when reaching out? Read More
One Founder’s Unconventional Approach to Landing Her Brand’s Ideal Influencer
The right brand ambassador can mean everything to a new fashion brand. But getting the best ambassador you can find? It takes work - especially when you're aiming to partner up with a high-profile social influencer. Read More
