You know the ones: you show up, listen to some moderately interesting and useful content, meet a few new moderately interesting people and make a few new moderately useful connections. Maybe a sandwich is involved. Maybe just coffee. Then you head off into your day-afternoon-night. You might implement what you've learned after you leave, but you're just as likely to step right back into your normal routine. You get busy. And all that valuable content remains that: just content in someone's workshop - not an actionable strategy pushing your business forward.
No F-ing way (and we mean that in the FEST-ive sense.).
( Don’t know what FEST is? Get the scoop ).
Instead of simply delivering information, this workshop is set up to help FEST founders create real changes in how they're getting their brands out into the world.
It's learning + implementation. It's a knowledge drop with an action plan. Join us to move your media strategy forward in just one day.
You'll get cutting-edge training in earned and paid media marketing that will shift your media strategy, plus hands-on help accomplishing extremely specific media goals and PressDope's bend-over-backwards level of support getting those extremely specific tasks done.
See the Agenda below.
Because of the way the PressDope equipped us to execute a PR strategy, Wearwell has been covered in Fashionista, Fast Company and by influential bloggers in the 6 days since our launch. This kind of visibility definitely wouldn't have been possible without our membership. That's for darn sure.
One of the big mysteries in the business world, for me, is how to grab that gold ring and get THE placement in the right communication outlet. I love PR people for their skills, but they are hard to afford. As usual, Lorraine gets it “just right” with an affordable, interactive, community that moves with these fast paced times. Spirit of 608 and now PressDope have been my little secret, and now you know it too.
"I got more out of using PressDope than I did in three months working with a high-end PR agency that cost over $12,000 dollars. You can tell when a product is made by someone who knows the industry inside and out. And Lorraine's expert knowledge as a journalist, as well as a PR professional, is apparent as soon as you get started. As an entrepreneur, you know you need to build relationships with the media and leverage press coverage to market your business. PressDope was the cure to my decision paralysis, procrastination and fear of rejection -- and it empowered me to get the media coverage I knew my business deserved."
Find new frontiers in your earned + paid media strategy – and how they work together
Start the day with a Live Media Masterclass with PressDope by Spirit of 608 founder Lorraine + special guests including media friends and badass digital marketing firm Blackbird PPC (clients include Cuyana, The RealReal and Sephora).
What we’ll uncover:
About Blackbird PPC: BlackBird PPC is led by digital marketing veteran Jay Stampfl, who founded the agency in 2016 after working with many top U.S. brands in roles with adBrite, eSearchVision and 3Q Digital. Jay has managed media across multiple disciplines including paid search, paid social, and programmatic display, overseeing nearly $90MM in digital media spend annually. An industry expert and speaker on topics such as bidding methodology, advanced remarketing strategies and comparative shopping, Jay has been a guest lecturer at Wharton’s Venture Initiation MBA program on digital marketing best practices for early-stage startups. For more about BlackBird PPC, visit them online at www.blackbirdppc.com.
Roll up your stylish sleeves and take action on your media strategy during an afternoon session that’s all about implementation and good ‘ole #GSD.
How it works:
Now let’s do serious work on that media strategy